18 November 2024 · 6 min read
Why Most Brand Identities Fail Within Three Years
A logo is not a brand. Here's what actually makes an identity last and why so many studios get it wrong from the start.
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UI / UX5 min read
The Case for Slower Design
Speed is celebrated in product culture. But the interfaces people return to were built by teams willing to slow down and ask harder questions.
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Typography That Earns Trust
Type is the first signal a reader uses to decide whether your content is worth their attention. Most brands are failing this test before a single word is read.
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Development5 min read
What Web Animation Is Actually For
Most websites animate the wrong things. Here's how to tell the difference between motion that communicates and motion that just moves.
10 March 2024Read